The XBR-55A9G’s screen has 8.3 million pixels that can brighten, dim, or power off completely. And each pixel is precisely and individually controlled by the Picture Processor X1™ Ultimate — Sony’s most powerful video processor ever. It’s able to identify, analyze and optimize hundreds of objects in any video frame, rather than applying generic enhancement to the entire frame. So it can make precise adjustments to the color, contrast and sharpness of individual elements, creating a much more natural looking picture.
The X1 Ultimate processor also detects if there is a static image on screen and performs a pixel shift to avoid burn-in or image retention.